Jan 24, 2018
President & CEO Mitch Patel Speaks at the American Lodging Investment Summit
There are numerous challenges throughout the development process for the hotelier—one of which is property branding. There seems to be an endless amount of brands for hoteliers to choose from—and brand proliferation isn’t expected to end anytime soon.
During one of the breakout sessions at the Americas Lodging Investment Summit (ALIS), held this week at JW Marriott LA Live, panelists, made up of varying backgrounds within the hospitality industry, discussed when to consider branding during the development process, how to assess brand success and advantages to leveraging the soft brand.
from Hotel Business