Nov 17, 2017
Vision's Corporate Operations & Systems Administrator, Georgia Robertson, Speaks on Business Intelligence in Lodging Magazine
In the hotel industry, almost every single interaction- whether it be between team members and guests or between team members who work in different areas of the property- can be recorded and analyzed. With the right tools, this data can be a boon for hoteliers, illuminating weak spots and reinforcing positive behaviors. However, sifting through all that data and turning it into something actionable is an enormous task- one that many hoteliers are unable to squeeze into their already hectic days.
As a result, more and more hotel companies are turning to business intelligence (BI) platforms to pull valuable takeaways from raw data. These platforms are able to aggregate data from various sources and then present that data in a way that hotel owners and team members can find immediately useful. Georgia Robertson, operations administrative analyst at Chattanooga, Tenn- based hotel management and development company Vision Hospitality Group, Inc., is one such hospitality professional...
-- Lodging Magazine